Online Consumer Tax Software
To diversify online advertiser spend away from Google, and to capture incremental market share in the competitive, but short, three month online tax season
Worked with inventory suppliers to guarantee minimum volumes, and in some cases, negotiated exclusive supply. Exposed clients to the 20% of online search that does NOT pass through Google.
% CPA target attainment above client expectation
Cost per acquisition
Equal to or less
increase in Comscore measured unique visitors