Online Consumer Tax Software

CHALLENGE

To diversify online advertiser spend away from Google, and to capture incremental market share in the competitive, but short, three month online tax season

SOLUTION

Worked with inventory suppliers to guarantee minimum volumes, and in some cases, negotiated exclusive supply. Exposed clients to the 20% of online search that does NOT pass through Google. 

RESULTS

15%

% CPA target attainment above client expectation

Cost per acquisition 

Equal to or less

than Google

1.5%

increase in Comscore measured unique visitors

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