Our Direct Navigation Solution
Direct Navigation Traffic
Why Online Brands Benefit from This Traffic
Direct Navigation is a method internet users employ to navigate to websites. For example, a user types a domain into the browser address bar (i.e. womensdresses.com) and Resilion's platform does an instant redirect to a relevant retailer's website. There is no need for multiple steps using a search engine.
Simply put, it converts equal to or better than Google.* Direct Navigation removes multiple steps (and frustrations) for consumers while conducting online searches. Users type in their purchase intent in the form of a URL and they are instantly redirected to an advertiser website that offers the products or services they are seeking.
* A study by Visual Sciences, an Omniture/Adobe company, revealed that direct navigation traffic converts into sales for advertisers at 4.2% of total visits compared to 2.3% for related searches performed via the search box at search engines.
The Opportunity to Reach New Customers
Website visits via direct navigation represent 14% - 18% of all online searches.
These searchers are not being reached through traditional paid search efforts and therefore represent an opportunity for retailers to gain incremental customers.
ROI Performance Across E-commerce Verticals
We work with leading e-commerce brands across all major verticals and perform on a level at or above a brand's return on ad spend target.
Our team has a diverse range of experience across multiple industry channels; from large consumer search, 3rd party analytics, ad agencies to affiliate networks. Here’s a sample of customers we’ve worked with to deliver measurable online value.
We began as Ask Sponsored Listings, the direct sales engine for ASK.com, a division of InterActive Corp (IAC). The search product allowed advertisers to more effectively purchase, manage and optimize campaigns across multiple IAC properties (Ask, Match, Evite, etc).
Ask Sponsored Listings acquired a startup in 2009 which added a capability for paid search advertisers to benefit from a new technology that allowed them to purchase top tier domain type-in traffic.
CoBe Capital acquired the company in 2011 and it was rebranded as Resilion. Our mission is to provide a robust solution for E-commerce advertisers to reach new customers and to generate incremental revenue.
Patented Tech Platform
Musings to Keep in Mind
UNIQUE BROWSER QUERIES WE ACCESS PER DAY
THE NUMBER OF AD MANAGEMENT REPORTING PLATFORMS WE ARE INTEGRATED WITH
DELIVERED IN ANNUAL MERCHANT SALES
# OF TOP 200 QUANTCAST BRANDS WE WORK WITH
THE NUMBER OF DEDICATED RESOURCES OUR CLIENTS NEED TO MANAGE OUR CAMPAIGNS
(WE OFFER FULL SERVICE CAMPAIGN MANAGEMENT)
Dan has been with the business for more than 10 years, previously as CFO until he became General Manager in 2013. He has 25 years experience in management and finance, including 15 years experience as a senior level team member in several internet businesses, including VP at IAC. Dan has an MBA from Indiana University Kelley School Of Business.
Chief Technology Officer
Rajesh has been with the business for 10 years. He has served the business in several technical roles, currently as VP & CTO for over 8 years. He has over 15 years experience in Fortune 25 in addition to more than 10 years in small to medium size companies in several industries. He has founded and partnered in a few startups. Rajesh has a Masters in Computer Science.
Chief Revenue Officer
Robert has a long tenure with the business and 25 years of sales & business development experience in the online/offline consumer space, including 10 years of senior management experience building and managing national sales teams to scale revenues from startups to mid-size companies. Robert has an MBA from Pepperdine University.
Director, Operations & Analytics
Sam has been working in the data analysis world for more than 15 years, and has been with Resilion since 2011. He oversees the campaign optimizations to ensure that performance targets are met for all Resilion clients. Previously, he worked at both Nielsen and AT&T. Sam has a degree in sociology from Haverford College.
Sherri previously worked for IAC’s Ask Sponsored Listings through 2011 and rejoined Resilion in 2017. Her core responsibility is to provide paid search solutions to national brands and omnichannel advertisers. Her 20+ year career in media includes television, radio, cable, digital analytics subscriptions and performance-based digital solutions for companies such as CBS Television, AccuWeather and comScore. Sherri earned her BA in Journalism and Advertising from Temple University and an advanced degree from Rider University.
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